Thierry, Burger-Helmchen, Erica Siegel
Entrepreneurship Research Journal
Année de publication : 2020

In this article, we examine recent trends in CSR within a broader consideration of its historical development. The origin of CSR and the purpose it serves nowadays have diverged in different directions. By pinpointing some of the reasons for this shift and charting the evolution of the historical development of CSR, compounded with the stakeholder approach of the firm, we aim to shed some light on the B Corp label. Will this label, which has the potential for new directions in the field of social entrepreneurship, suffer the same fate as CSR and Stakeholders? Or, is it just old wine in a new bottle?